Marketing everything and theming sameness: Urban destination marketing in contemporary Europe
نویسندگان
چکیده
منابع مشابه
Marketing is everything.
Technology is creating customer choice, and choice is altering the marketplace. Gone are the days of the marketer as salesperson. Gone as well is marketing that tries to trick the customer into buying whatever the company makes. There is a new paradigm for marketing, a model that depends on the marketer's knowledge, experience, and ability to integrate the customer and the company. Six principl...
متن کاملContemporary Marketing Practices in Romania
The scope of this research is to capture a broader view of the marketing practices of the Romanian organizations, a field less investigated up to the present. This study is the first in Romania to apply the methodology developed in the international research project Contemporary Marketing Practices (CMP) and is designed to evaluate the degree in which different types of marketing, characteristi...
متن کاملBlog success factors: Opportunities for destination marketing
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
متن کاملPlace of Origin Branding: Towards Reconciling the Requirements and Purposes of Destination Marketing and Export Marketing
Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...
متن کاملImpact of 2 . 0 on Contemporary Marketing
Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and allows for the support systems in order to permanently connect to the parties, to create value and long-term relationships among all. In this context, this chapter presents a wide review about conceptualization of relati...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Turisticko poslovanje
سال: 2014
ISSN: 0354-3099
DOI: 10.5937/turpos1413047h